Job Opening – Full Stack Marketing Manager

  Maureen wrote this on
October 19, 2015 | No Comments

Duma Works is recruiting a Full Stack Marketing Manager for one of our clients; the largest local business marketing network in Kenya. 

Job Description

The company is looking for a high-performing full stack marketing manager to plan and manage capacity / hiring of the Inbound Marketing function as well as partner with key industry players, agencies and vendors as appropriate


  • SEO – Acquire visitors via organic search by targeting the right keywords, building links, and optimizing the company’s site
  • PPC – Write, price, and choose keywords to drive targeted traffic at the right acquisition cost
  • Social Media – Identify, build, and engage an audience on social platforms
  • Email marketing – Segment and engage our audience while navigating changing email rules
  • PR – Make a splash with a new announcement(s), either through with a traditional press release or in coordination with media outlets
  • Business Development – Create and maintain partnerships to strategically grow the business
  • Copywriting – Write compelling stories that draws in audience, whether in a blog post or a 140 character tweet
  • Content Marketing – Create compelling and sharable media


  • Analytics – Knowledge on measuring and assessing changes to performance against a baseline metric
  • Landing Page Optimization – Knowledge of serving a page for a specific audience and using it to convert them to your goals
  • Basic HTML/CSS/Javascript
  • Degree in Marketing, Public relations or related field
  • Relevant experience accordingly

Age group

25 – 30 yrs

Job type

Full time.



Start Date

November 2015


Applications letters and detailed CV are to be sent by email to [email protected] marking the subject as “1923”, Your Full name & Phone number e.g. 1923, Barack Obama, 07xxxxxxxxx. If you don’t follow these instructions, your application will not go through

Deadline for receiving applications: 30th October 2015


* When applying to any job through Duma Works, you can expect that after you apply, you will receive a confirmation email, and then an SMS alert asking you to take a basic screening test over SMS. The SMS with the test may not arrive immediately. Please be patient. The SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test, and if you ever have any issues with the process, please reach out to 0702093793.


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