Job Vacancy – Brand Manager in Nairobi

  Maureen wrote this on
May 8, 2016 | No Comments

Brand Manager

Duma Works is recruiting a Brand Manager for one of our clients; a leading experiential marketing agency in Nairobi.

Duties and Responsibilities

• Analyze how the brand is positioned in the market and crystallize targeted consumers insights
• Take the company ownership and provide the vision, mission, goals and strategies to match up to
• Translate the brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get our targeted clients to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates for the brand
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Critically fact find consumer perception towards the brand , create insights and draw conclusions on consumer reactions to build a strong brand strategy
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• Reporting to the Client Service Manager

Requirements 

• Proven working experience as brand manager
• Drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of the box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking
• Advanced communication and interpersonal skills
• Up-to-date with latest trends and marketing best practices
• Comfortable working with numbers, metrics and spreadsheets
• Key Qualifications
• Degree in Commerce( Marketing / Business Managent Option ) is most preferred
• Minimum 3 years work experience in BTL business
• Below 40 years.
• Understanding of marketing landscape, FMCGS will be an added advantage

 

Apply

If you are interested in this exciting opportunity, please send your CV to [email protected] marking the subject as “ 2210”, Your Full name &  Phone number e.g. 2210, Barack Obama, 07xxxxxxxxx. If you don’t follow these instructions, your application will not go through

Deadline for receiving applications: 15th May 2016

N.B.

* When applying to any job through Duma Works, you can expect that after you apply, you will receive a confirmation email, and then an SMS alert asking you to take a basic screening test over SMS. The SMS with the test may not arrive immediately. Please be patient. The SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test, and if you ever have any issues with the process, please reach out to 0702093793.

If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer. This is to save both you and the employer time and make sure you both find the best match.


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