Job Vacancy – Digital Advisor

  Duma Works wrote this on
May 28, 2020 | No Comments

Duma Works is recruiting a Digital Advisor for our client, Technoserve.
Reports to: Director, Micro-Retail practice
Location: Nairobi
Travel: Nairobi and Coast Region
Grade: 9
TechnoServe Background: TechnoServe works with enterprising people in the developing world to build competitive farms, businesses and industries. We are a nonprofit organization that develops business solutions to poverty by linking people to information, capital and markets. With more than four decades of proven results, we believe in the power of private enterprise to transform lives.
Program Description: Through the mSPARK program, TechnoServe proposes to work with 28,000 micro-enterprise owners (70% youth, 60% women) for 12 months to provide targeted digital and financial support that helps them navigate and survive through the Covid-19 crisis and reduce the pandemic’s negative impact on them and their communities. From our experience working in Kenya’s micro-retail sector, shop owners are predominantly youth (63%) and women (62%), and thus represent a strategic leverage point to support the economic survival of these groups and their ability to protect and invest in their own health and that of their households during the COVID-19 crisis. Further, micro-enterprises can play an important role as trusted leaders and providers of essential goods, services, and health and safety information in their communities, many of which are lower income, high-density, and at greater risk to COVID-19 and its economic impacts. Through a mixture of support packages, mSPARK will seek to ensure micro-enterprises survive the economic crisis brought about by the pandemic and in so doing, protect the jobs of owners and their employees. Working closely with financial technology credit provider, a large repayable grant will be disbursed to the micro-enterprises to help and cushion them to survive and stabilize businesses in this sector.
The program will rely heavily on digital technology for content delivery to beneficiaries’ program management and achievement of its overall deliverables. Therefore, the Digital Advisor will lead a team of two digital associates to design, implement and manage Digital learning platforms for the program.
Position Description: In anticipation of mSPARK program, the Digital Advisor will be responsible for developing digital strategies that increase engagement with our beneficiaries, partners, and the wider ecosystem. The Digital Advisor will stay current on industry trends, best practices and reporting metrics and KPIs, and has experience planning, executing and optimizing digital marketing campaigns in-house or in an agency setting. They will be accountable for the day-to-day management of all digital learning platforms, including all Apps, websites, social media, mobile based learning, and online learnings. The Digital Advisor will report to the Program Director and will work closely with all departments and content producers from within the organization as well as contributors from outside the organization to deliver results-driven content across all digital platforms. This position is contingent upon donor funding.

Key roles and responsibility

  • Develop and execute digital learning platforms including the Program Apps, video promotion, mobile and digital campaigns to engage and train the program beneficiaries.
  • Plan, execute and maintain an internal calendar for content creation and curation
  • Develop compelling digital content from existing training curriculums including, videos, and stories about our work.
  • Work collaboratively with the team and train team on digital utilization.
  • Advise program and the beneficiaries on how best to utilize the digital Medias for program success. Actively seek out and help define new creative methods and mediums for telling our beneficiaries, partner, donor, and volunteer engagement stories across all digital platforms
  • Work closely with Performance and Learning Manager to track and monitor digital platforms learnings and optimize campaigns based on the best-performing strategies and to achieve established KPIs
  • Work closely with Performance and Learning Manager to engage in research and implementation of content, testing and any other approaches
  • In conjunction with Monitoring and Evaluation team, work closely with the IT Department to streamline data functions
  • Other duties as assigned

Required skills and experience

  • Bachelor degree with a minimum of 5 years on digital learning or marketing
  • Strong knowledge and understanding of social media platforms, including apps functions, online learning, Facebook, Twitter, Instagram, YouTube, Blog, etc.
  • Expert knowledge of the e-learning, web, social media platform, digital advertising analytics and reporting with the ability to communicate outcomes and insights to non-digital experts
  • Ability to measure and produce regular digital reports to influence the digital strategy and enhance beneficiaries learning.
  • Understanding of the various digital platforms and best practices for utilization Flexibility adjusting to unexpected assignments, difficulties, and deadline
  • Good organizational skills and an ability to prioritize multiple tasks
  • Applicants should be quick learners who enjoy staying up to date with digital trends
  • Strong interpersonal, communication and project management skills and ability to interact with internal and external clients
  • Experienced in Adobe CS6, Microsoft Office Suite
  • Experience with various content management systems and platform such as Drupal, and WordPress
  • Experience with HTML and CSS
  • Experience with platforms, systems and applications like Salesforce, Marketing Cloud, Exact Target, Hootsuite and Meltwater
  • Experience in managing online advertising campaigns such as Google AdWords Experience using Google Analytics and analyzing and presenting results
  • Knowledgeable about creative requirements of social media and video platforms Self-motivated and a resourceful learner
  • Ability to work in a collaborative setting on simultaneous projects Ability to work well under pressure and meet or exceed deadlines Experienced with online marketing and marketing concepts
  • Have strong communication skills and a collaborative work ethic

Success Factors

Competency is a combination of knowledge, skills and abilities (KSAs) directly related to successful performance on the job.

Core Competencies include:

  • Integrity and honesty: Is widely trusted; seen as a direct, truthful individual; presents truthful information in an appropriate and helpful manner; keeps confidences; admits mistakes; does not misrepresent himself or herself for personal gain.
  • Team Work/ Relationships: Works co-operatively and flexibly with other members of the team with a full understanding of the role to be played as a team member and/or leader, to achieve a common goal. Ability to build and maintain effective relationships and networks.
  • Learning attitude: Proactively takes advantage of opportunities to learn. Actively identifies new areas for learning; applies and shares new knowledge and skill appropriately.
  • Diversity/Inclusiveness: Demonstrates an understanding and appreciation for diversity and supports diversity efforts. Interacts effectively with and inclusively with people of all races, cultures, ethnicities, backgrounds, religions, ages, and genders.
  • Communication: Expresses ideas effectively in individual and group situations. Listens effectively; shares information, ideas and arguments; adjusts terminology, language and communication modes to the needs of the audience; ensures accurate understanding; acts in a way that facilitates open exchange of ideas and information; uses appropriate non-verbal communication.
  • Decision making/Problem Solving: Is able to analyze situations, diagnose problems, identify the key issues, establish and evaluate alternative courses of action and produce a logical, practical and acceptable solution. Is able to make effective decisions on a day-to-day basis, taking ownership of decisions, demonstrating sound judgement in escalating issues where necessary.
  • Results Oriented/ High Quality Deliverables: Stays focused on the efforts necessary to achieve quality results consistent with programmatic or departmental goals. Demonstrates the ability to achieve effective results; works persistently to overcome obstacles to goal achievement. Accomplishes tasks by considering all areas involved, no matter how small; showing concern for all aspects of the job; accurately checking processes and tasks.
  • Planning & Time Management: Establishes a course of action for self and/or others to accomplish a specific goal. Effectively plans, schedules, prioritizes and controls activities; identifies, integrates and orchestrates resources (people, material, information, budget, and/or time) to accomplish goals. Prioritizes work according to the program or department’s goals, not just own job responsibilities; manages own time effectively.
  • Business Acumen: The ability to use information, ask the right questions and take decisions that make an impact on the overall business performance.

Job Specific/Technical Competencies include:

  • Financial & Resource Management: The ability to estimate, justify, and manage appropriate funding levels to support goal accomplishment. Managing Resources is about understanding human, financial, and operational resource issues to make decisions aimed at building and planning efficient project workflows, and at improving overall organizational performance.
  • Donor/Partnership Management: Identifying opportunities and taking action to build strategic relationships between one’s area and other areas, teams, departments, or organizations to help achieve business goals.
  • Analysis, Research, Report Writing: Experience in business planning and analysis, modeling for feasibility and execution. Able to analyze and express oneself clearly in business writing.
  • Innovative Mindset: Curious inquiries, asks questions and seeks out information from multiple sources, learns from mistakes, sees change as an opportunity.

Managerial Competencies:

  • Emotional Intelligence: The act of knowing, understanding, and responding to emotions, overcoming stress in the moment, and being aware of how your words and actions affect others. Emotional intelligence consists of 4 attributes: self-awareness, self-management, social awareness, and relationship management.
  • Strategic Thinking: Managers should recognize key actions, underlying problems, make connection and patterns, see consequences and implications. Anticipates obstacles realistically and plans ways to deal with them.
  • Staff Development: managers are required to work with employees to plan on the development of skills and abilities so that they can fulfil current or future job/role responsibilities more effectively.
  • Trust to Delegate: managers should have trust and willingness to assign responsibilities to direct reports and give them discretion and authority to carry them out.
  • Feedback/Coaching (mentoring): managers should give instructions, suggestions, explanations, and feedback to subordinates. (SPI+R)


To apply online click here

Deadline for receiving applications: Friday, 05 June 2020


* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test.

If you apply and don’t meet these minimum qualifications, we will not be able to move forward with you application.

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