Job Vacancy – Digital Content and Social Media Associate

  Duma Works wrote this on
August 2, 2018 | No Comments

 

Duma works is recruiting a Digital Content and Social Media Associate for one of our clients in Nairobi. The Digital Content and Social Media Associate is a creative and results-oriented online community manager. This is a unique opportunity for a self-motivated individual to generate and distribute high-quality multi-media content across a range of digital channels.

Responsibilities:

  • Day-to-day management and measurement of online presence, increasing stakeholder engagement and commercial results

  • Creating consistent and compelling content for our websites, blogs, newsletters and social media platforms (Facebook, Instagram, LinkedIn, YouTube and Twitter)

  • Develop and execute a weekly content plan, including daily posting across all social media platforms

  • Coordinate the graphic design, audio-visual and website design suppliers to feed into plan

  • Approve all public-facing content such as calendars, brochures and roll-up banners

  • Plan and evaluate digital outreach and advertising campaigns

  • Ensure that all digital properties are optimized for search engines and maximum visibility

  • Execute online conversion strategies, continually adopting innovative growth hacking approaches

  • Lead strategic placement, syndication, and distribution in both online and traditional platforms

  • Lead analytics and monitor key performance indicators across communications functions

  • Cover outreach activities throughout the community.

  • Develop content marketing programs from ideation to launch, including, but not limited to, white papers and reports, landing pages, emails, advertising creatives, market research trends, customer success stories, and more

  • Become an expert on our clients, how we help them, and Xoko’s brand and voice
  • Partner with internal teams to identify client success stories and build out our library of short form and long form case studies
  • Convert technical content into something easy-to-understand and enjoyable to read
  • Play an active role in developing our messaging by persona, content roadmap, and content schedule
  • Oversee marketing lead generation activities across multiple territories through online tools, marketing campaigns, regional shows, social media, etc.
  • Conduct market research and oversee market data analysis and evaluation
  • Ensure consistency in company brand strategy and messaging in materials and communication
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs

Qualifications:

  • Bachelor’s Degree

  • Excellent verbal/written communication skills in Business English

  • Experience running Google Adwords campaigns

  • At least 3 years’ experience in multi-media content creation and content marketing

  • Exposure to Digital Marketing

  • Public Relations and Marketing training preferred

  • Command of MS Office software (Word/Excel/Access)

  • Strong team leadership and project management skills

  • Detail-oriented, hands-on approach and ability to multi-task and work under pressure

  • A growth mindset, sense of urgency and a willingness to pitch in are all required.

Apply

To apply online click here or send your Cover Letter and detailed CV to [email protected] marking the subject as “3452”, Your Full name & Phone number e.g. 3452 Barack Obama, +2547xxxxxxxx. If you don’t follow these instructions, your application will not go through.

Deadline for receiving applications: Friday, 31 August 2018

N.B.

* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test.

If you apply and don’t meet these minimum qualifications, we will not be able to move forward with your application.


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