Job Vacancy – Digital Marketing Manager

  Duma Works wrote this on
March 8, 2018 | No Comments

Duma Works is recruiting a Digital Marketing Manager. The hiring company is a Kenyan based company premiering in financial & consumer
technological products like never seen before in Africa.

About the Role

We are looking for a Digital Marketing manager, who can solely take ownership of building and maintaining the digital presence, and also focus on online user acquisition.

Key Responsibilities/Skills

Content Marketing + SEO + PR (including Link Building)

  • Own all digital properties of the business, including but not limited to website, blog, social pages, landing pages, PR articles etc. — includes community management on social channels
  • Should have working knowledge of (or ability to learn very quickly on the job) tools necessary for content creation and publishing — blogging platforms, canva, typorama, slidesnack, animoto, powtoon etc
  • Outreach for free PR, which can help us get more visibility in the appropriate target audiences
  • Working knowledge of on-page / off-page SEO is a plus
  • Will be responsible for making sure all content related to the company on the web is updated, streamlined, and is aligned to our communication objectives
  • Will be responsible for gradually building the content marketing channel as a significant traction channel for the business

Influencer Marketing

  • Strategise and execute campaigns with influencers, on an ongoing basis
  • Will be responsible for clearly outlining campaign objectives, and then efficiently achieving them
  • Gradually build (paid and free) influencer networks for the business, basis our communication objectives and target audiences

Performance Marketing — Paid Social + GDN + Affiliate Marketing

  • Paid digital marketing will be a secondary focus, done on-demand basis
  • Primary traction channels to be used are facebook ads, GDN, and any other affiliate marketing channels with significant and appropriate audience networks — prior experience with FB ads and GDN will be a big plus
  • Will be responsible for clearly outlining campaign objectives, and then efficiently achieving them

Minimum Qualifications

  • Young and sharp individual with a highly relevant and high-growth experience of 2-4 years in a digital marketing role
  • Having a hands-on approach is a must.The candidate should have the capability to stretch themselves and individually handle content creation and publishing (across channels), manage influencer networks, and run paid digital campaigns when necessary
  • A strong desire and capability to learn
  • Highly impact/ result driven
  • Strong analytical capabilities to analyse outcome of every marketing activity or campaign executed, and continuously improve efficiency of our marketing effort.
  • Should have a strong desire to own the outcomes of all our digital marketing efforts, stay abreast and keep experimenting with new and growing marketing channels, and grow personally as a digital marketing expert.

Other Requirements

  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Demonstrable experience with SEO
  • Experience implementing and optimizing Google Adwords campaigns
  • Experience extrapolating data using excel modelling
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • BSc degree in Marketing, Advertising or relevant field

Apply

To apply online click here or send your Cover Letter and detailed CV to [email protected] marking the subject as “3279”, Your Full name & Phone number e.g. 3279 Barack Obama, +2547xxxxxxxx. If you don’t follow these instructions, your application will not go through.

Deadline for receiving applications: Friday, 6th April 2018

N.B.

* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test.

If you apply and don’t meet these minimum qualifications, we will not be able to move forward with you application.


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